Indian Classical Music in the West
Since the mid-1950s, Indian classical music has been performed fairly regularly in the West. Initially, the audiences were composed mainly of South Asians, but gradually an increasing number of Westerners have been attending the concerts. Perhaps the music would not have reached beyond a very limited audience were it not for the interest shown by the American violinist Yehudi Menuhin, who sponsored a number of programs in the West. Sir Yahudi Menuhin (1912-1999) was a great violin prodigy and a peace activist. He played numerous benefit concerts promoting peace beginning in World War II, which endeared him to Jawaharlal Nehru, the first Indian Prime Minister, with whom he formed a lasting friendship. Nehru invited Menuhin to India in 1952, where he met Ravi Shankar and other artists. He developed a keen interest and deep admiration for Indian Classical Music, which was almost unknown in the west at that time. In 1955 Menuhin arranged for the first Indian concert in the US by inviting Ustad Ali Akbar Khan. Apart from giving successful concerts, Ali Akbar Khan also recorded the first Indian classical album in the west. In 1960 Menuhin was awarded the Nehru Peace Prize for International Understanding.
The 60s was a time of profound change in the west, esp. USA. The failing war in Vietnam turned a lot of young people away from materialism, towards the mysticism of the east, esp India. The enormous popularity of Beatles, who were greatly interested in the mystical aspects of Indian religion, meditation and music, gave some exposure in the west to Indian music. Particularly George Harrison, learnt Indian Music from Ravi Shankar and started incorporating some Indian sounds in Beatles songs. Indian music, identified now with Sitar, Sarod and tabla of Ravi Shankar, Ali Akbar Khan and Alla Rakha, became the staple diet of the Hippie culture. Satyajit Ray, the first Indian director to acquire world fame, and a common name in repertory art cinemas, also brought classical Indian music to the attention of Westerners, for the music of some of his early films was composed by Ravi Shankar and Vilayat Khan. Great interest in the west for Sitar brought other Sitar masters like Vilayat Khan, Imrat Khan, and Nikhil Banerjee to the west.
This also started the era of Fusion music with several East-West collaborations between Ravi Shankar and Yehudi Menuin and also attempts by Ravi Shankar and George Harrison. Ravi Shakar with Menuhin brought out two albums East Meets West and In Celebration. Ravi Shankar appeared on the famous Beatles' album Sgt. Pepper's Lonely Hearts Club Band for George Harrison.
By the end of the 1960s the sitar and tabla were heard frequently in Western pop music, jazz, cinema, and television programs, as well as in radio and television advertisements. Sitars and sarods were shipped to American and European music shops by the thousands. Performances by Ravi Shankar and Alla Rakha in the Monterey Pop Festival (1967) and in the heavily promoted Woodstock Festival (1969) brought Indian Classical to the attention of a large number of younger fans. In 1968 the Ali Akbar Khan College of Music was established in Northern California. 1969 Ravi Shankar became Billboard Magazine’s Musician of the Year. The Concert for Bangladesh (1971), to raise funds for UNESCO's humanitarian programs in Bangladesh, was promoted by George Harrison. A performance by Ravi Shankar and Ali Akbar Khan with Alla Rakha in this concert was a media success. The United Nation’s Human Rights Day Concert, featuring Yehudi Menuhin, Ravi Shankar and Alla Rakha was also well received.